Youth workers understand that adolescents’ understanding of masculinity is informed by the different influences and cultures they are exposed to. The luxurious lifestyle of the self-proclaimed ‘misogyny influencer’, Andrew Tate, has provided an alluring ideology for young men looking to mask their vulnerability and maintain a social status within their peer group. Through creating a space for open and honest conversations, youth workers create a learning environment where misogynistic behaviour and perceptions of women can be challenged