NSPCC have joined forces with Common Sense Media to help keep children safe online and understand the impact of generative AI on children. This alliance comes as children have been reaching out to the Childline service with concerns about generative AI, including sexual abuse, bullying, and misinformation. The partnership will advocate for children, making sure their experiences and safety are central to decision-making by tech companies and regulators, as well as at the front of global policymakers minds. The NSPCC will also be rolling out education programmes to increase digital literacy skills in schools to help school leaders teach children invaluable lessons about navigating the constantly evolving tech landscape in which they live in. Children can call Childline on 0800 1111 or message a counsellor on the 1-2-1 chat service if they need someone to talk to.