Social media for nonprofits has shifted. With organic reach on many platforms now averaging just 1-4%, we need strategies that are as much about governance and trust as they are about engagement. Our friends at Third Sector Lab have collaborated with the Scottish Charity Regulator OSCR to release the 2026 Social Media Guide, specifically designed for nonprofits. This isn’t just a list of trends; it’s a practical framework built for charity leaders and digital teams. It incorporates the Ready-Set-Go Framework (a tiered approach to strategy, governance and execution); provides practical ‘Golden Rules’ for using AI to repurpose content without losing your authentic voice, and offers guidance on safety, consent and regulatory expectations – crucial for digital resilience