BBC Children in Need and McDonald’s UK have launched Makin’ It – a nationwide initiative to better support young people and unlock genuine opportunity. As part of the campaign, BBC Children in Need and McDonald’s UK have committed to the funding of 500 new youth work qualifications, to help unlock the potential of young people in every community. McDonald’s will also be diverting an unspent part of its Apprenticeship Levy to support more youth workers to undertake their youth work apprenticeship in England. Musician AJ Tracey, who got his start in a youth project, is one of the ambassadors for the initiative. AJ voices a hard-hitting spoken word in this film to launch Makin’ it.