Ministers have launched a crackdown on vapes marketed at kids with a shift to plain white packaging.

• Plans to keep vapes out of sight in shops and airports
• Plain packaging for all tobacco products, including cigars and cigarette papers

Plans to stop vapes being marketed to children have been unveiled today (10 July 2026) as part of a UK-wide consultation to introduce plain packaging and restrictions on flavour description rules, and keep vapes out of sight in shops.