Anti-poverty charity the Trussell Trust has shortened its name as part of a major rebrand designed to “remove barriers” for those using the charity’s services. The charity has changed its name to Trussell and updated its logo alongside a new strapline – “ending hunger together”. It has updated its website to provide a “smoother” online support journey for those who need to access Trussell’s services quickly

The rebranding has been launched amid record demand for the charity’s services. Between April 2023 and March 2024, Trussell provided more than 3.1 million emergency food parcels, the most ever recorded in a single year, and almost double the number distributed five years ago.

Meanwhile, research published by the charity last year found that while 14% of adults in the UK had experienced hunger, only 7% had accessed charitable food support. According to Trussell, this indicates that there are people needing the charity’s help that may not be receiving it.