Children and young people in Great Britain are increasingly exposed to gambling content via celebrities and influencers on social media. GambleAware urges regulators to tackle the impact of digital platforms and influencer marketing promoting gambling to young audiences.
Key Findings show:

87% of children and young people who took part in a survey said they have been exposed to gambling content online, with more than one in six (16%) having seen content creators advertise gambling.

A quarter (25%) of children and young people said they have been tempted to spend money gambling after seeing a celebrity gambling or advertising gambling. More than a third (36%) of boys aged 16-17 years old recalled taking part in gambling activities themselves after seeing a celebrity promoting or taking part in gambling.

More than half said they feel they have no control over the amount of gambling content they see online1, while almost four in five (78%) children agree that ‘nobody under the age of 18 should be exposed to content and advertising about gambling’.

GambleAware is calling for regulators to address the growing impact of digital platforms and influencer marketing in promoting gambling to young audiences.