Digital technologies, from smartphones to the Internet of Things, have significantly changed lives, organisations, and societies. Digital technology has also notably impacted the charity sector, enhancing fundraising, marketing, service delivery, and operations, especially accelerated by COVID-19. Yet, over half of UK charities are still in the early stages of digital adoption. This study explores the opportunities and challenges of digital adoption in the UK charity sector, aiming to understand the facilitators and barriers and offer recommendations for its future digital development.