During #iwill week, the #iwill Movement unveiled a landmark report, Can You See Us?, revealing the persistent gap between public perceptions of young people and their significant contributions to society. Spanning three years, from 2022–24, and gathering insights from more than 1,000 UK respondents annually, the report highlights how misconceptions about young people hinder their empowerment and leadership opportunities.

Some key findings include:

Negative stereotypes persist: Many older age groups continue to describe young people as “naïve”, “entitled”, and “lazy”;

Awareness influences attitudes: People familiar with Youth Social Action are far more likely to have positive perceptions of young people.